
About Advanced Client Targeting (ACT)
Founded by Jay Kenny, Innovator in AI-Driven B2B Sales
Our Founder's Vision

Advanced Client Targeting (ACT) was born from decades of experience in the B2B professional services sector and a persistent frustration with inefficient sales processes. Founder Jay Kenny witnessed firsthand how businesses often relied on reactive tendering or scattergun approaches, missing opportunities and wasting valuable resources.
Driven by the vision of a smarter, more proactive way to achieve sales success, Jay Kenny conceptualised ACT – a unique blend of deep industry expertise, real-time data analysis, and the transformative power of artificial intelligence.
Our Genesis: From Bubble Maps to Super-Intelligence
The core idea behind ACT evolved from practical methodologies developed over years of prioritising sales efforts. Recognising the limitations of traditional pipeline management ( 'red line walking '), Jay focused on identifying clients proactively ( 'green line walking ') – understanding their needs and triggers before they formally entered the market.
ACT takes this concept exponentially further. We deploy super-intelligent AI, trained with vast amounts of historical and real-time data, to function like an industry-level super-expert operating 24/7 on your behalf. We don just find leads; we identify future clients with unparalleled precision and provide the actionable intelligence needed to build trusted relationships and close deals.
Our Mission
To empower professional services firms globally, across all industries, by delivering unparalleled, real-time intelligence on the companies and buyers most critical to their future success. Through advanced AI-powered analysis and a commitment to true partnership, we establish ACT as the definitive system for driving B2B sales performance and identifying high-potential clients with exceptional accuracy.
Our Vision
To be universally recognised as the indispensable AI-powered partner for professional services firms worldwide, transforming B2B sales by providing the most intelligent, predictive, and actionable client targeting insights available, enabling unparalleled growth and success in any market.
Partnering for Success
We believe in building strong partnerships with our clients. ACT isn just a tool; it 's a collaborative system designed to integrate seamlessly with your expertise and amplify your success. We are committed to helping you achieve a significant, measurable impact on your bottom line.